Pixel 10a gets a $100 price hike, but retailers are already discounting it
If you were planning to buy a Pixel 10a, check the price before you pay. Google has raised the phone's list price by $100 in the US, so the base model now costs $599 instead of $499. The UK price has also gone up by £100, to £599, according to the research we checked. Some retailers are still selling it for much less.
The new prices
The US Google Store now lists two versions:
- Pixel 10a, 128GB: $599 - Pixel 10a, 256GB: $699
Google's German store has moved too. The base model now costs €649, and the 256GB version costs €749. 9to5Google reports that Amazon and Best Buy in the US have matched the new pricing. Google has not said much beyond blaming component costs.
The reason
The cause is memory chips. AI data centers are buying huge amounts of memory, and that has pushed up prices for phone makers. Samsung raised prices on its Galaxy S26 range by about $100 on average just a day earlier, so Google is not alone.
The Pixel 10a is meant to be the sensible, cheaper option, and this makes that pitch harder. It still runs the Tensor G4 chip, which is no longer new. At $599 it sits closer to flagship money than it did in March. Google's next budget phone is already in the rumor mill, as the Pixel 11a specs leak shows.
Where it's cheaper
UK shoppers have an escape route. TechAdvisor found the 128GB model on Amazon UK for £399, which is £200 below Google's own price. In Germany, price-tracking site Geizhals showed offers from about €393, against Google's €649.
These deals may not last. Retailers often cut prices on new phones, then pull back once stock runs low. Treat the figures as a snapshot, not a promise.
If you need a phone now, compare Amazon, carriers and electronics chains before you use the Google Store. If you can wait, prices may settle once stores finish clearing older stock. Memory costs are unlikely to fall quickly, though, so more phones across the industry could get dearer.
